Assistant Overview & Types
Learn about AI assistants and choose the right type for your business needs.
What is an Assistant?
An Assistant is your AI-powered helper that communicates with customers on your behalf. It has a name, personality, and handles conversations automatically through voice or text.
Key Features:
- Personality - Give it a name and communication style
- Intelligence - Powered by advanced AI models
- Communication - Handles customer conversations automatically
- Availability - Works 24/7 without breaks
Assistant Types
Wiil supports two types of assistants. Choose based on how customers will reach you.
📞 Phone Assistant
Voice-based communication via dedicated phone numbers.
What it does:
- Answers phone calls from customers
- Conducts natural voice conversations
- Handles SMS messages
- Transfers calls to human agents when needed
- Records and transcribes calls
Best for:
- Businesses that receive phone inquiries
- Appointment-based services
- Customer support lines
- Customers who prefer talking over typing
💬 Web Assistant
Website-based communication via an embeddable widget.
What it does:
- Provides chat widget for your website
- Handles text-based conversations
- Supports voice calls in browser (optional)
- Engages visitors in real-time
- Captures leads automatically
Modes available:
| Mode | Description |
|---|---|
| Chat Only | Text-based chat widget |
| Voice Call Only | Voice calling in browser |
| Unified (Recommended) | Both chat and voice options |
Best for:
- E-commerce websites
- SaaS products
- Service businesses with web presence
- Customers who prefer typing or browsing
Comparison
| Aspect | 📞 Phone Assistant | 💬 Web Assistant |
|---|---|---|
| Channel | Phone calls, SMS | Website chat, web calls |
| Customer reaches you via | Dedicated phone number | Widget on your website |
| Voice support | Always | Optional (Unified or Voice mode) |
| Text support | SMS | Chat |
| Setup requirement | Purchase phone number | Enter website URL |
Quick Decision Guide
Choose Phone Assistant if:
- Customers primarily contact you by phone
- You need a dedicated business phone line
- Voice communication is essential to your service
Choose Web Assistant if:
- Customers primarily find you through your website
- You want to engage website visitors
- You prefer text-based or flexible communication
Deploy both for complete coverage — Many businesses use Phone Assistant for calls and Web Assistant for their website.
Language & Voice Support
- Languages: 30+ languages with native-quality pronunciation
- Voices: Multiple voice options (male, female, neutral)
- Customization: Match voice to your brand personality
What Happens Next
After choosing your assistant type, follow the setup flow:
| Step | Configuration |
|---|---|
| 1 | 🤖 Choose Assistant Type |
| 2 | 🌐 Voice & Language |
| 3 | 🎯 Role & Objective |
| 4 | ⚙️ Capabilities |
| 5 | 📚 Knowledge Base |
| 6 | 📡 Channel Config |
| 7 | 🚀 Testing & Deploy |
Note: Steps 4 and 5 — at least one must be configured.
See the Assistant Setup Guide for detailed instructions.
Best Practices
Naming Your Assistant
- Use real names - "Sarah", "Mike", "Alex" work well
- Match your brand - Consider your company's personality
- Keep it professional - Avoid technical names or codes
Configuration Tips
- Start with templates - Use ready-made role templates
- Test thoroughly - Verify responses before going live
- Monitor conversations - Review and improve continuously
Ready to create your assistant? See the Assistant Setup Guide to get started.